LECTURE + WORKSHOP
A graphic designer dedicated to branding, creative strategy and storytelling behind visual identity.
Tamara Maksimović is a graphic designer from Novi Sad, Serbia. She studied at the Academy
of Arts in Novi Sad, where she got her degree in graphic design, at which time she already
started working for clients both from Serbia and the rest of the world. After she successfully
created a new visual identity for a rebranding project for Air Serbia and became their art
director, Tamara continues to engage in creating visual identities for companies, branding and
creative strategies. Through the years, she also worked with Nordeus, a Belgrade-based mobile game company and she founded her own studio, Paralllel. Currently she’s working on a new
methodology of creating a creative business strategy which relies on an innovative approach to
“an honest brand”.